Privacy Policy
Latour’s Air Conditioning & Heating, LLC
www.latourshvac.com
Effective Date: December 2025
Last Updated: December 2025
1. Introduction
Latour’s Air Conditioning & Heating, LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at latourshvac.com, contact us by phone, or use our HVAC services.
We are a family-owned and operated HVAC company based in Lake Charles, Louisiana, serving residential and commercial customers throughout the Lake Charles, Sulphur, and surrounding areas. Please read this Privacy Policy carefully. By using our website or services, you consent to the practices described in this policy.
2. Information We Collect
2.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us when you:
• Schedule a service appointment online or by phone
• Request an estimate or consultation
• Sign up for a service contract or maintenance agreement
• Contact us with questions or feedback
• Make a payment for services
This information may include:
• Name (first and last)
• Mailing address and service address
• Email address
• Phone number(s)
• Payment information (credit card numbers, billing address)
• Information about your property and HVAC equipment
2.2 Information Collected Automatically
When you visit our website, we may automatically collect certain information about your device and browsing activity, including:
• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on our website
• Referring website or source
• Date and time of your visit
2.3 Service-Related Information
When we provide HVAC services at your property, our technicians may collect information about:
• Your HVAC equipment (make, model, age, condition)
• Service history and maintenance records
• Property characteristics relevant to HVAC services
• Photos of equipment for documentation purposes (with your consent)
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 Providing Services
• Schedule and perform HVAC repairs, maintenance, and installations
• Process payments and send invoices
• Provide estimates and consultations
• Maintain service records for warranty and maintenance purposes
• Fulfill service contract obligations
3.2 Communication
• Confirm appointments and send reminders
• Respond to your inquiries and requests
• Provide important service updates
• Send seasonal maintenance reminders (with your consent)
• Notify you of special offers or promotions (with your consent)
3.3 Business Operations
• Improve our services and customer experience
• Analyze website usage and performance
• Train our staff to better serve you
• Comply with legal and regulatory requirements
• Protect against fraud and unauthorized transactions
4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information only in the following circumstances:
4.1 Service Providers
We may share your information with trusted third-party service providers who assist us in operating our business, such as:
• Payment processors to handle credit card transactions
• Software providers for scheduling and customer management
• Equipment manufacturers for warranty registration and claims
These service providers are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.
4.2 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order, subpoena, or government agency request).
4.3 Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.
4.4 Protection of Rights
We may disclose your information when we believe it is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a government request.
5. Cookies and Tracking Technologies
Our website may use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us recognize you and remember your preferences.
5.1 Types of Cookies We Use
• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our website
• Preference Cookies: Remember your settings and preferences
5.2 Managing Cookies
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect the functionality of our website.
6. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
• Secure processing of payment information
• Limited access to personal information by authorized personnel only
• Regular review of our data collection and storage practices
• Physical security measures for paper records
While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining industry-standard protections.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:
• Active customer records: Retained while you remain a customer and for a reasonable period thereafter
• Service and maintenance records: Retained for the life of your equipment plus any applicable warranty periods
• Financial records: Retained as required by tax and accounting regulations (typically 7 years)
• Communication records: Retained for a reasonable period to address any follow-up questions or concerns
After the retention period expires, we will securely delete or anonymize your personal information.
8. Your Rights and Choices
You have certain rights regarding your personal information:
8.1 Access and Correction
You may request access to the personal information we hold about you and ask us to correct any inaccurate information. Contact us using the information provided below to make such a request.
8.2 Opt-Out of Marketing
You may opt out of receiving promotional communications from us by following the unsubscribe instructions in any marketing email or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you service-related messages (such as appointment confirmations and maintenance reminders for active service contracts).
8.3 Deletion
You may request that we delete your personal information, subject to certain exceptions required by law or for legitimate business purposes (such as maintaining records for warranty claims or legal compliance).
9. Third-Party Links
Our website may contain links to third-party websites, such as equipment manufacturers, financing providers, or review platforms. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.
10. Children’s Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete that information as soon as possible.
11. Louisiana Privacy Rights
Under Louisiana law, residents may have certain rights regarding their personal information. If you are a Louisiana resident and wish to exercise any applicable privacy rights, please contact us using the information below. We will respond to your request in accordance with applicable law.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make material changes, we will update the “Last Updated” date at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Latour’s Air Conditioning & Heating, LLC
2898 Saucier Rd
Lake Charles, LA 70605
Phone: (337) 912-1233
Website: www.latourshvac.com
We are available 24 hours a day, 7 days a week to address your questions and concerns.
Thank you for trusting Latour’s Air Conditioning & Heating, LLC with your HVAC needs.
Your privacy is important to us.